As anticipated, Kia confirms it will go ahead with production of the small but potentially fun Soul compact car after years of teasing with multiple concepts. Look for the Spectra-based C-segment car to go on sale in the U.S. in early 2009.
The production Soul will debut at the Paris auto show in October. Kia is hoping buyers of the five-door hatch will “express their psyche” by personalizing their Soul with custom colors and accessories—essentially taking a page from Scion’s playbook. And the boxy Kia is reminiscent of the Scion xB.
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