Monday, November 10, 2008

2009 BMW 7 Series gets the Neiman Marcus Christmas Book treatment


We know it's early, but there's a good chance a few of you out there are already thinking about Christmas, or Christmas shopping at least. Finding the right gift for the gear head in your family can be difficult, especially if you're the gear head and you're trying to get the family to hook you up with car parts. There's just no easy way to drop hints about floor mats for a '67 Mustang, or a new welder. But if you or someone you know is the type who'd like a new car for Christmas -- and have a cool $160,000 grand to throw around -- BMW has you covered. BMW Individual, BMW's in-house customization service, is creating 31 special editions of its new 2009 7 BMW Series for the annual Neiman Marcus Christmas Book in honor of the model's 31st anniversary.

This isn't the first time BMW Individual has sold customized cars in the Neiman Marcus Christmas Book, also known as the Christmas catalog for people who make way more money than you. Since all the cars sold out quick last time, BMW is at it again. Why the premium? For starters, the Neiman 7 Series will feature Diopside Black metallic paint, giving it a greenish-black look. Inside, you'll be treated to Champagne Merino leather everywhere, Piano Black trim, and a special BMW Individual steering wheel with an inset Piano Black wood trim ring, all in addition to all the features you'd normally find on a BWM 7 Series.

If exclusivity and special paint and trim aren't enough to pry $160,000 out of your wallet, the car also comes with a trip to the South of France. The 31 lucky recipients of this lavish gift will be flown to Munich to take delivery of their cars, get an exclusive tour of BMW's facilities, then embark on a multi-city tour of South France, after which their cars will be shipped to the U.S. for immediate delivery. The tour will include stops in Nice, Monaco and Cannes as well as plenty of cruising along the French Riviera.

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