Rather than reinvent the box, Kia has decided to try and beat Scion at its own game with the 2010 Kia Soul. The formula is similar: Offer an offbeat-styled vehicle loaded with features for a bargain price, encourage customization with a slew of optional accessories, and target it straight at the college crowd. So how is the Soul anything but an xB clone, then? Kia answered this question by taking every piece of the formula a step further.
First, Kia set out to make the Soul appear to be something more than just another box, so the Korean automaker's designers created a greenhouse with an eye-catching reverse-wedge shape, pushed the wheels out to the corners, and wrapped them in wide rubber. Out front, the Soul's big, round nose and tiny grille has become known as Kia's new "bulldog styling" cue.
Continue with the Motor Trend article at: http://www.motortrend.com/roadtests/hatchbacks/112_0903_2010_kia_soul_test/index.html
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