Thursday, October 29, 2009

Kia Soul Given '2010 Automotive Excellence Award' By Popular Mechanics

IRVINE, Calif., Oct. 28 /PRNewswire/ -- Already a recipient of numerousaccolades including a "Top Safety Pick" by the Insurance Institute for HighwaySafety, being named to the "Coolest New Cars Under $18,000" list by KelleyBlue Book's kbb.com and "Interior of the Year" list by Ward's AutoWorld, theall-new 2010 Kia Soul has yet again been honored and given a "2010 AutomotiveExcellence Award" by Popular Mechanics. Recognized for its appealing style,fuel efficiency, handling and overall value, Soul is one of only 10 vehiclesto be acknowledged on the esteemed list."Soul has been a game changer for the Kia brand, bringing new consumers toshowrooms with its style, value and personalization options as well as pavingthe way for vehicles like the Forte, Forte Koup and the all-new Sorento CUV,"said Michael Sprague, vice president, marketing of Kia Motors America (KMA). "Popular Mechanics is a well-respected publication and to achieve thisaccolade from them is both a testament to the Kia brand and the all-new Soulurban passenger vehicle."To compile the annual list, Popular Mechanics' automotive department editorstest drove, evaluated and rated new cars and trucks to determine whichvehicles and technologies were the most significant, singling out the top 10in the industry.With a starting price below $14,000(1), Soul is available in four trims, Soul,Soul+, Soul! (exclaim) and Soul sport. Kia Motors' newest five-door offersconsumers an immense amount of style and value, equipped with suchdriver-friendly standard convenience features as an AM/FM/CD/MP3 audio systemoutfitted with SIRIUS Satellite Radio capabilities and three monthscomplimentary service(2), and USB and auxiliary input jacks in the centerconsole with full iPod®(3) and MP3 controllability via the audio head unit andsteering wheel controls (achieved with an optional accessory iPod cable). Soul also offers an optional Audio Upgrade Package that includes a centerspeaker, subwoofer, external amplifier and speaker lights that pulse to thebeat of the music to truly enhance the personal lounge atmosphere.

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