2011 Kia Optima officially priced from $18,995

The 2011 Kia Optima appears to be a quantum leap improvement over the 2010 model, with improved aesthetics, powertrains and technology. But do all those improvements come at a cost? According to Kia, the 2011 Optima will start at $18,995. That's $1,000 more than the outgoing model, but still $1,000 or so lower than many competitors' midsize offerings, and lower still than its cross-Korean cousin, the 2011 Hyundai Sonata. With the base model comes standard power window and door locks, Sirius Satellite radio and a USB interface for your iPod.Move up to the LX trim level with a six-speed automatic transmission and the starting price is $20,495. The LX comes standard with alloy wheels, cruise control and an eco mode for more efficient driving. The EX is the next step up the luxury ladder with leather seating surfaces, an eight-way power driver's seat, dual zone climate control, 17-inch wheels and push-button start. If horsepower is your thing, the EX Turbo supplies 274 horsepower, a revised front grille and special interior accents for a reasonable $24,495, which in this case actually costs a little more than the Sonata Turbo at $24,145. The top-end Optima, the SX, starts at $25,995. Standard features for the SX include a host of interior upgrades, 18-inch wheels, revised lower trim, a sport-tuned suspension, HID headlamps and LEDs out back