Friday, July 8, 2011

Official: Subaru promises four new models by 2016

Fuji Heavy Industries has just released a new five-year plan for Subaru under the banner "Motion-V," and the blueprint calls for at least three new models and a hybrid vehicle to be on dealer lots by 2016. The move is part of a strategy to draw in an ever-larger brand fan base in an attempt sell 900,000 units by that date – a 40 percent jump over current figures. That means increasing North American sales to 380,000 units and broadening its Chinese presence to 180,000 vehicles. Subaru sold 263,820 vehicles in the U.S. in 2010.

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