Kia Motors America's consumer Web site, www.kia.com, was recognized as the highest ranked automobile manufacturer Web site for the fourth time in a row based on the newest J.D. Power and Associates 2008 Manufacturer Web Site Evaluation Study(SM) (MWES).
The semi-annual study measures the usefulness of automotive manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation and information/content.
"Over the years, Kia has successfully satisfied shoppers with its straightforward, intuitive Web site by providing pages that load quickly and that are easy to navigate," said Arianne Walker, director of marketing/media research at J.D. Power and Associates. "By focusing on these key aspects of the Web site experience, Kia has continually met the expectations of its customers."
Subscribe to:
Post Comments (Atom)
_(544x408).jpg)
No comments:
Post a Comment