Kia Hampsters win Nielsen's Top Auto Ad Award for second year in a row

Kia has taken home the top honors in the Nielsen Automotive Ad of the Year awards for the second year in a row. The company's troupe of dancing hamsters managed to make the biggest impression on viewers in the "A New Way To Roll" spot in 2009 and the rodents managed to pull off a similar stunt in 2010 with the automaker's "This or That" ad. Nielsen hands out the awards based on response information collected from 2.5 million viewers across 24 networks, and according to Kia, the hamster spots have helped increase Soul sales in a big way. The boxy compact saw its sales figures increase by 50.8 percent last month compared to March 2010.