Thursday, April 21, 2011

New York 2011: Subaru looking at XV Concept for US, but wouldn't be called Outback Sport



At the 2011 New York Auto Show, we asked Dominic Infante, Subaru's U.S. product manager, about the XV Concept revealed at the Shanghai Motor Show. "It's probably not for us," he said, "but we're looking at it. And if it did come, it probably wouldn't be called Outback Sport."That's because the Outback Sport is an anomaly in Subaru's U.S. line-up that the brand's marketing arm would like to correct – an Outback in name only, it is actually based on the Impreza platform. But it sells so well, Infante says, "that the sales guys don't want them to change anything. They're like, 'Don't mess it up.'" - Autoblog

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